Scott Baradell (Col ’87), celebrated the 15th anniversary of his unified public relations and marketing agency, Idea Grove, by announcing plans for his first book, Trust Signals: The New PR, to be published by Lioncrest in 2021. The book outlines a new framework for PR centered on building and promoting trust. Idea Grove is ranked as one of the top 25 technology agencies in the United States by industry publication O'Dwyer's.